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Your Career: How To Make It Happen (with Career Transitions Printed Access Card)
Packed with innovative resources you can use now and throughout your career, best-selling YOUR CAREER: HOW TO MAKE IT HAPPEN, 8e helps you move from "job seeker" to "job finder" with its comprehensive step-by-step guide to finding and keeping a job. Bot... Check price on Amazon
CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMat...
Customer Service Skills for Success
Not the Same Old Customer Service Textbook Customer Service: Skills for Success uses a variety of activities and example to gain and hold readers’ interest while providing additional insights into the concepts and skills related to customer service. The...
Food and Beverage Cost Control
This fully updated sixth edition of Food and Beverage Cost Control provides students and managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high. In order for foodservice managers to c...
Marketing Research
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental s...
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
Warning: do not listen to this book if you hate money. To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a di...
Consumer Behavior
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer b...
Marketing Management
Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci�s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key c...
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s lead...
Advertising, Promotion, and other aspects of Integrated Marketing Communications
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPEC...
Adobe Photoshop CC Classroom in a Book
Creative professionals seeking the fastest, easiest, most comprehensive way to learn from Adobe Press. The 14 project-based lessons in this book show readers step-by-step the key techniques for working in Photoshop. Learn to correct, enhance, and disto...
SELL (New, Engaging Titles from 4LTR Press)
Tracking number is immediately provided! always within 24 hours. Clean copy with minimal signs of use. Satisfaction is 100% d
Microsoft Office 2010: Introductory (Available Titles Skills Assessment Manager (SAM) - Office 2010)
Microsoft Office 2010: Introductory provides a project-based, step-by-step approach to teaching the Office 2010 applications. About This Edition Introduce your students to the new generation of Microsoft Office with the new generation of Shelly Cash...
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card)
Learn Marketing YOUR Way with MKTG! MKTG�s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the tex...
Platform: Get Noticed in a Noisy World
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and gr...
Ultimate Guide to Social Media Marketing
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to ...
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Inte...
SPEAK (with CourseMate with InfoTrac, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Created through a �student-tested, faculty-approved� review process with hundreds of students and faculty, SPEAK2 is an engaging and accessible solution to accommodate your diverse lifestyle. SPEAK2 guides you through the speechmaking process with six S...
MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides ...
M: Advertising
Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond ...
CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study to...
Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, enga...
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldvie...
Selling Today: Partnering to Create Value
For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by ex...
PROMO 1 (Book Only)
Book by O'Guinn, Thomas, Allen, Chris, Semenik, Richard J.
Social Media Marketing: A Strategic Approach
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, whic...
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Mark...
Business Analytics
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works ...
Why People Buy
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to at...
Organizational Theory, Design, and Change
Business is changing at break-neck speed so managers must be increasingly active in reorganizing their firms to gain a competitive edge. Organizational Theory, Design, and Change continues to provide students with the most up-to-date and contemporary t...
International Business: Competing in the Global Marketplace
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for Internatio...
DataStory: Explain Data and Inspire Action Through Story
Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on. Organizations use data to ident...
An Introduction to Management Science: Quantitative Approach
Now you can gain with a sound conceptual understanding of the role that management science plays in the decision-making process while mastering the latest advantages of Microsoft Office Excel 2016. The trusted market leader for more than two decades, An...
- Copyright Software Farm, Inc.
When you purchase an independently ranked product through our site, we may earn an affiliate commission. As an Amazon Associate we earn from qualifying purchases made through links on this site. Payment is not a factor used to rank these results.
